Using newsletters to promote your business

Probably the most valuable form of online marketing there is. A newsletter can put you in the perfect position in a one to one marketing environment. Of course we do not encourage you to spam and send e-mail newsletters unsolicited but there's no harm in having a "subscribe to our newsletter button" on your website to offer potential customers or interest groups the opportunity to subscribe to your newsletter. So in summary what are the advantages?

• Establishes Trust: Publishing an ezine helps to establish you as a reputable business dealer and over time, inspires trust.
• Brings Visitors Back: Statistics show a customer needs to see your advertising message six or seven times before making a purchase. When someone signs up for your ezine, the mailing itself will serve as a reminder to revisit again and again, eventually turning your subscribers into paying customers.
• Establishes You as an Expert and Builds Brand Loyalty: By publishing a newsletter and writing your own articles, subscribers will come to see you as an expert in your field. This and the familiarity they feel from reading your newsletter will reinforce brand loyalty to your site, turning many of your current subscribers into future customers.
• Keeps Current & Potential Customers Up to Date on New Products & Services: Your publications allow you to share this important information with current and potential customers keeping them up to date and possibly bringing them back for a new sale.
• Builds Relationships: Relationship marketing is important on the Web and publishing your own newsletter will help you do just that. The truth is, we'd rather spend our money with someone we like than someone we don't know.
• Allows You to Build an Opt-In Email Marketing List: Repeat after me: Spam is bad, opt-in is good.
• Keeps Your Website Fresh in Visitors' Minds: The technique of "reminding" someone about your site is important; it really helps to keep a constant flow of traffic returning to your website.

Ezine publishing is one of the most effective marketing tools online today. Not only is it powerful it's probably one of the most cost-effective tools you can use in promoting your website.

For more information on having a 'subscribe now' form on your website, e-mail lists for easy distribution or more information on how to send a html newsletter like this one, contact us.

<< back