Use the right keywords

Even though you may have achieved a top position in the search engines with your targeted keywords, you still do not get a lot of traffic. Why is this?

Most probably it's because you are targeting the wrong keywords. If no one searches for the keywords you are targeting on your pages, then your customers will not find your site in search engines.

So how can you make sure that you are targeting the right keywords?

Here are some techniques you can use to make sure that you target the words that people use in their searches.

1. Brainstorm with your team. Place yourself in the position of a potential customer and write down as many words that come to mind that are associated with your business. After that make a selection of the best and most common ones and then select the most appropriate keywords for each page.
   
   
   
2. To check if you have selected keywords that people actually use on the net, or to give you new ideas about keywords combinations for your industry, you can use a tool like Wordtracker. You can enter the keywords you came up with and check how often people search for them. Wordtracker will also predict your chances of making it to the top ten for those keywords.
   Google adwords keyword suggestions will give you alternative keyword suggestions for your chosen words.
   
   
   
3. Although it is important to choose keywords that people actually use, there's no point in selecting keywords that are too general, for which it is almost impossible to get a top 10 spot. You can assess the supply of a particular keyword combination by typing it into Google and see how many (good) results are returned. If you want to be very specific you can only search for the websites that have the keyword in their website title by using: intitle:"keyword"
   
   
   
4. Check your site statistics frequently so you know which keywords are working for you and and which aren't.

If you follow these steps carefully and then optimise your web pages for the chosen keywords (a service offered by Escala) you will find a lot more traffic coming your way!