10 tips for a succesful website

1. Assemble a Website development plan that is integrated with your overall marketing image.
2. Hire a Website design firm that understands your market position and one that will not get "too technical" (Escala of course!).
3. Create a clear navigation structure so visitors always know where they are in the site
4. Pay attention to "load times"; make sure your pages come on the screen quickly
5. Keep pages short and "simple"
6. Essential information should be no more than 1 or 2 clicks away.
7. Keep your paragraphs short, build in white space with your content and make good use of links.
8. Ensure your site is optimized for Search Engines.
9. Make use of your site statistics and check where your main visitors come from.
10. Make sure that your website can easily be accessed anywhere in the world.

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